
Three computer giants are all fighting for the video service Hulu. But is that a good thing?
The current speculation and rumor has Yahoo, Google, and Microsoft all in a bidding war over the Hulu service, which recently went up for sale thanks to networks like NBC and others wanting out of the program's ownership. The change will mean a large shake-up, for sure, the result of which depends 100% on who ends up owning it.
If Google were to win the war, would Youtube co-exist with Hulu or would the two form together to be some sort of uber-video sharing service? It would seem that if Google already owns one giant video service, they might not need another. However, Hulu offers up new venues, including services and videon content not readily available on Youtube.
If Microsoft were to win, it would seem reasonable that changes would occur within their Zune department and with their overall hold on all things PC. The computer giant could do some very positive things for the service, but some think it could do more harm than good.
Yahoo seems like the least stable option, as the company has slowly lost its grip on the internet that it used to hold. Though the argument certainly exists that if it were to win the war, good things could be in store for Yahoo's future.
Of course, all of this is speculation and we can't really predict what the outcome of all this will be. Hulu offers a massively different environment than Netflix, though Netflix has seemingly locked down a lot of the online streaming userbase.
Does a major Hulu overhaul need to take place for any of these three companies to truly compete with Netflix?
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